Coastal cleanup and e-waste dropbox are among the latest green initiatives of SM Prime

SM marked Philippine Environment Month with initiatives focused on sustainability

In June, many SM Supermalls held a number of eco-friendly initiatives in honor of Philippine Environment Month, which coincided with World Bicycle Day on June 3, World Environment Day on June 5, and World Oceans Day on June 8.

The month kicked off with World Bike Day with SM Supermalls’ ongoing Bike-Friendly program, which was originally launched to provide safe transportation during the pandemic. With over 6,500 designated bicycle parking spaces (both indoor and outdoor) across the country, SM Supermalls promoted sustainable urban mobility as well as a healthy and eco-friendly way to travel.

To promote environmental education, SM City Masinag hosted the Loop Forward exhibition and learning sessions by the Department of Environment and Natural Resources (DENR), to equip mall visitors with the knowledge and tools to make a difference in waste management.

Embracing a waste-free future

A major step was celebrated with the launch of the #SMWasteFreeFuture campaign by SM Prime. This comprehensive program aims to achieve significant waste reduction through effective sorting practices. By promoting the “Recyclable, Disposable, and Compostable” (RDC) system, SM Prime hopes to divert a greater share of waste from landfills and embrace a circular economy.

SM Prime held a series of learning modules for employees and tenants on proper waste management before the official launch. The pilot launch was held at SM Mall of Asia, followed by a rollout across all SM malls.

Cleaning up the Philippine Coast with the DENR

SM Prime’s multifaceted approach to sustainability goes beyond individual initiatives and demonstrates a comprehensive vision for a greener future, encompassing alternative modes of transportation, responsible waste management, and active participation in environmental conservation. By empowering communities and promoting eco-conscious practices, SM Prime hopes to pave the way for a more sustainable future for generations to come.

SM Cares is the corporate social responsibility arm of SM Supermalls, the country’s largest shopping mall chain built by one of Southeast Asia’s leading real estate and property developers, SM Prime Holdings. SM Prime remains committed to its role as a catalyst for economic growth as it pursues the next horizon in integrated real estate development and continues to build sustainable cities of the future while enriching the quality of life of the communities it serves. For more information on SM Prime’s sustainability efforts, visit https://www.smprime.com/sustainability/. – Rappler.com

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