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Los Cabos Tourism Board Launches Fall Campaign in Canada

Los Cabos Tourism Board Launches Fall Campaign in Canada

Los Cabos Tourist Office has his mind firmly set on Canada as it launches a fall campaign that includes an extensive media program, live on-site broadcasts of a national television show, support for a Canadian LGBTQ+ charity and content from leading influencers.

The campaign is led by industry veterans Siren communicationthe newly appointed agency for the popular destination.

The focus will extend beyond the beach, with attention also being paid to the pillars of wellness, gastronomy, sustainability and adventure.

Located in the state of Baja California SouthLos Cabos is Mexico‘s fastest growing destination.

In 2023, Los Cabos welcomed more than 3.8 million tourists, an increase of almost 10 percent compared to 2022.

“Research shows that safety and security are the top concerns for Canadian travellers when choosing a holiday destination,” said Rodrigo Espondadirector of the Los Cabos Tourism Board. “Los Cabos is located on a remote peninsula and offers exceptional safety, setting it apart from other destinations in the country. Additionally, accessibility is seamless, with direct flights available from major Canadian cities throughout the winter season. Renowned for its culinary excellence, with 13 restaurants serving up the inaugural Michelin Guide to Mexico, Los Cabos is a foodie’s paradise. Our goal is to present Los Cabos as the perfect choice for active Canadians looking for paradise.”

With 350 sunny days a year, Los Cabos is the only destination in the world where tourists can experience desert, sea and mountains in one week.

Ann Laytonfounder of Siren Communications, is confident that this will appeal to visitors looking for more value for their holiday money.

“Canadians tend to be quite adventurous when they travel, and most visitors to Los Cabos venture beyond their resorts to explore the region,” she said. “The destination’s exceptional safety and diverse range of attractions contribute to this appeal. While enjoying the pristine beaches and crystal clear waters, visitors can also take excursions into the hills to discover local villages, relax with traditional spa treatments in serene settings, indulge in art tours or sample the culinary creations of Michelin-starred chefs. Los Cabos offers the opportunity to create lasting memories in the span of a single vacation.”

The 2024-2025 campaign has been carefully tailored to the Canadian market.

According to Esponda, it is important to recognize that Canada is very different from other countries with its own media ecosystem.

“For our campaign, we will be looking to local content creators, top Canadian journalists, homegrown trade publications and national TV shows,” he said. “We will be supporting a respected charity in the LGBTQ+ space, working in both official languages ​​and including activations from east to west. We want to show all Canadians how much they matter to us.”


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