Nayarit sees tourism increase and promotes sustainable development

The Mexican state of Nayarit reports a notable increase in tourism and a strong commitment to sustainable development by 2024.

Mexico welcomed a record 34.3 million tourists in the first five months of the year, making Nayarit a leading destination, with an impressive 81.8% hotel occupancy rate in Nuevo Nayarit.

The state’s popular spots, including Bucerias, Punta Mita, Sayulita, Litubu, Rincon de Guayabitos and Chacala, continue to attract international visitors. Despite the tourism boom, Nayarit remains committed to environmental conservation and sustainable tourism practices.

The St. Regis Punta Mita Resort partners with the National Commission of Protected Natural Areas to enforce responsible tourism and protect the biodiversity of the Islas Marietas. Meanwhile, W Punta de Mita supports local artisans and organic farmers and participates in beach cleanups, while eliminating plastic through its “no straws needed” initiative.

Nayarit’s beaches are recognized for their cleanliness, with Nuevo Nayarit Beach earning Blue Flag certification, ranking it the fourth cleanest beach in Mexico. Other Blue Flag beaches in the region include Riviera Nayarit Marina and Marina Fonatur in San Blas.

Infrastructure development is also moving forward with the expansion of the Tepic-Riviera Nayarit International Airport. The airport, expected to open in the first quarter of 2025, will handle up to four million passengers annually. Upgrades include new jet bridges, a significant increase in retail and dining options, and digital immigration processes. The airport’s recent international test flight and rebranding are intended to improve connectivity with major North American cities, while negotiations with several U.S. and Canadian gateways continue.

The hotel industry is expanding rapidly, with at least ten new hotels planned for 2026. Major investors include AMResorts, Grupo Vidanta, Marriott International and Melia Hotels International. Upcoming additions include family-friendly options and luxury properties such as the Iberostar Grand, Fairmont Hotels & Resorts, Westin and Ritz-Carlton. The Gran Melia Hotel and Hotel Zel Sayulita are expected to open in 2025, followed by Belmont’s Milaroca hotel and properties from Montage and Pendry in 2026.

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In addition, Nayarit’s three airports, including Banderas Bay, welcomed more than 3.7 million arrivals in the first half of 2024, an increase of 2.6% compared to the previous year.

The progress Nayarit makes in 2024 is due to the dual focus on tourism growth and environmental management, which will ensure the city remains an attractive destination.

Editor’s note: This article was generated by AI, based on a press release distributed by Visit Nayarit.